Cadillac Fairview discovered to be covertly using facial recognition to monitor shoppers
Canadian commercial real estate company Cadillac Fairview secretly used facial recognition to capture its customers' data without their knowledge or consent. Cadillac Fairview was discovered to have been using facial recognition at two of its shopping malls by a customer, who exposed the practice on Reddit. The findings were taken up by federal and provincial privacy regulators, leading the company, which had said it was using facial recognition to t rack people's genders and ages whilst not capturing their images , to suspend its use of its system . ➕ October 2020 . Canada's privacy commissioners ruled that Cadillac Fairview had installed facial recognition in a dozen malls and analysed visitor images without consent . They also found that its software supplier Anonymous Video Analytics had kept 5,061,324 million facial representations on a decommissioned server on the company’s behalf 'for no apparent purpose and with no justification.' System 🤖 Cadillac Fairview 🔗 Operator: Cadillac Fairview Developer: Anonymous Video Analytics Country: Canada Sector: Retail Purpose: Analyse shopper behaviour Technology: Facial recognition Issue: Accountability; Privacy ; Transparency Legal, regulatory 👩🏼⚖️ Office of the Privacy Commissioner of Canada (2020). Privacy Commissioner launches investigation into Cadillac Fairview over use of facial recognition technology in malls Investigations, assessments, audits 👁️ Office of the Privacy Commissioner of Canada (2020). Joint investigation of the Cadillac Fairview Corporation Limited by the Privacy Commissioner of Canada, the Information and Privacy Commissioner of Alberta, and the Information and Privacy Commissioner for British Columbia
- Date it happened
- 2018-06-01
- Organisation involved
- Cadillac Fairview
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