Mark Zuckerberg 'Spectre' data sharing deepfake
A deepfake video of Meta CEO Mark Zuckerberg talking about how he holds control over billions of people and his allegiance to 'Spectre' went viral, embarrasing Facebook and Zuckerberg. Made by UK-based artists Bill Posters and Daniel Howe , the deepfake was originally intended to highlight Facebook's use of behavioural psychology to persuade people to share intimate details of their lives so that they could be targeted with advertising. But Facebook's failure to remove a clearly faked video of US Senate speaker Nancy Pelosi apparently slurring her words persuaded the two to change course and lampoon Zuckerberg. The resulting video of Zuckerberg went vira, partly as Facebook was seen to remove something taking a pop at it's perceived hypocrisy, partly as it confused some people into thinking the fake video was real. The deepfake was initially removed by Instagram content moderators on the basis that it violated its disinformation policy, but was restored when its satirical nature became evident and the potential impact of its removal became clearer. According to Vice News , the original video of Zuckerberg is from a September 2017 address he had given about Russian election interference on Facebook. Deepfake Deepfakes (a portmanteau of ' deep learning ' and 'fake') are images, videos, or audio which are edited or generated using artificial intelligence tools, and which may depict real or non-existent people. They are a type of synthetic media. Source: Wikipedia 🔗 System 🤖 Unknown Documents 📃 Mark Zuckerberg deepfake video Operator: Bill Posters; Daniel Howe Developer: Bill Posters; Daniel Howe Country: UK; USA Sector: Media/entertainment/sports/arts; Politics Purpose: Expose hypocrisy Technology: Deepfake - video; Machine learning Issue: Ethics/values; Mis/disinformation Transparency: Investigations, assessments, audits 🧐 Deepfaked. Mark Zuckerberg’s deepfake speech shines light on power of Facebook
- Date it happened
- 2019-06-01
- Organisation involved
- Bill Posters; Daniel Howe; Instagram
- Product, system or model
This incident was imported from AIAAIC and is used under CC BY-SA 4.0. Our additions to it — the structured fields, the translation, the checks against other reports — are published under the same licence.
This is a record of what was reported, not a finding that anyone broke the law. If it names your organisation and you believe it is wrong, the corrections process is free and open to everyone.