Deepfake 'Amazon FC Ambassadors' sow confusion
Twitter accounts with deepfake profile images purporting to be Amazon employees were used to defend the company's working practices ahead of a vote on the formation of the first labour union at a US Amazon warehouse. The accounts pocked fun at Amazon and sowed confusion amongst members of the general public, who were unclear who was the behind the accounts and what their purpose was. Some pointed out that the 'robotic' language language used was evidence that employees were being 'paid to lie'. In August 2018, Amazon had created an 'Amazon FC Ambassadors' programme for a select group of Fulfilment Centre warehouse employees to promote working conditions at the company. The programme backfired , leading to the creation of multiple parody accounts, and was later scaled back or terminated. Deepfake Deepfakes (a portmanteau of ' deep learning ' and 'fake') are images, videos, or audio which are edited or generated using artificial intelligence tools, and which may depict real or non-existent people. They are a type of synthetic media. Source: Wikipedia 🔗 System 🤖 Unknown Operator: Developer: Country: USA Sector: Transport/logistics Purpose: Satirise/parody Technology: Deepfake - image; Machine learning Issue: Ethics/values; Mis/disinformation Transparency: Governance; Marketing
- Date it happened
- 2021-03-01
This incident was imported from AIAAIC and is used under CC BY-SA 4.0. Our additions to it — the structured fields, the translation, the checks against other reports — are published under the same licence.
This is a record of what was reported, not a finding that anyone broke the law. If it names your organisation and you believe it is wrong, the corrections process is free and open to everyone.