Study: Facebook allows finance companies to target users by age
F our US credit card and financial loan companies excluded certain age groups from their advertising campaigns on Facebook, potentially violating US law. A ccording to The Markup , t he exclusions by Aspiration, Chime, Hometap, and Varo, violate Facebook's anti-discrimination policies and in some cases potentially transgress US federal or state civil rights laws. The findings appeared to contradict a claim by Facebook vice president Monica Bickert in an appear ance before a Senate Judiciary hearing on social media in April 2021 that Facebook did not al low the use of sensitive targeting criteria when placing financial services and housing ads . US senator Mazie Hirono used The Markup 's article to accuse Bickert of making a claim that 'appears to be false'. The incident raised questions about how consistently implementation of Facebook's anti-discrimination policy was implemented and enforced, allowing some companies to target ads based on age, resulting in potential discrimination and the violation of civil rights law. System 🤖 Facebook Ads Manager Operator: Meta/Faceboo k Developer: Meta/Facebook Country: USA Sector: Technology Purpose: Target audiences Technology: Advertising management system Issue: Bias/discrimination Resource s 📃 US Senate Committee on the Judiciary. Algorithms and Amplification: How Social Media Platforms’ Design Choices Shape Our Discourse and Our Minds Investigations, assessment, audits 👁️ The Markup . Credit Card Ads Were Targeted by Age, Violating Facebook’s Anti-Discrimination Policy
- Date it happened
- 2021-04-01
- Organisation involved
- Product, system or model
- Facebook Ads Manager
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