Tinder pricing algorithm disciminates against older, gay users

Tinder charged users over 30 and gay and lesbian aged 18-29 more than others in multiple countries, generating accusations of systemic age and sexual discrimination. A February 2022 study by Consumer Reports found users aged 30+ were being charged over 65 percent more than others in New Zealand, Brazil, India, the Netherlands, South Korea and the US. The findings were supported by research by Which? , which discovered that the dating app has been increasing prices for gay and lesbian users aged 18-29 in the UK. A lter study by CHOICE found users in Australia were being charged up to five times as much as others, with older people charged more. Tinder uses personalised algorithmic pricing for every user, based on an estimation of what they are willing and able to pay. However it refuses to reveal how its pricing system works. Facing public petitions and multiple legal threats, Tinder announced it stopped the practice of charging users different prices based on how old they are in the US and Australia. Tinder’s parent company Match Group revealed in an earnings call that it would stop the practice in remaining markets . System 🤖 Tinder pricing algorithm Documents 📃 An update on Tinder's Premium features Operator: Match Group/Tinder Developer: Match Group/Tinder Country: New Zealand; Brazil; India; Netherlands; South Korea; USA Sector: Media/entertainment/sports/arts Purpose: Determine pricing Technology: Pricing algorithm Issue: Bias/discrimination ; Fairness; Transparency

Date it happened

2020-08-01

Organisation involved

Match Group/Tinder

Product, system or model

Tinder Plus

This is a record of what was reported, not a finding that anyone broke the law. If it names your organisation and you believe it is wrong, the corrections process is free and open to everyone.