Estée Lauder fires employees after automated performance assessments
Cosmetics company Est ée Lauder agreed an out-of-court settlement with three make-up artists who were sacked after taking an automated job application assessment. Having had to reapply for their positions, the women had their answers and expressions analysed by recruitment analysis software supplied by HireVue , with the results measured against other data about their job performance. Est ée Lauder subsidiary MAC Cosmetics had not previously warned any of the three women of performance issues, leading them to conclude they had been unfairly treated and to begin legal proceedings against the company. F ormer MAC make-up artist Anthea Mairoudhiou later described losing her job as 'the end of the road of that career.' 'And, mentally it massively affected me. I felt very let down, and I thought I was going mad, she added. An Est ée Lauder spokesman said 'In the situation described, facial recognition accounted for well under 1% (0.25%) of employees’ overall assessment. The company has teams who overlay objective performance-related data and other qualitative feedback, which accounted for the majority of the employment assessment, to make decisions on employment,' he added. System 🤖 HireVue 🔗 Operator: Est ée Lauder/MAC Cosmetics Developer: HireVue Country: UK Sector: Cosmetics Purpose: Assess employee performance Technology: Facial recognition; Behavioural analysis Issue: Accountability; Accuracy/reliability; Fairness; Transparency
- Date it happened
- 2022-03-01
- Organisation involved
- Estee Lauder/MAC Cosmetics
- Product, system or model
- HireVue
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