FaceMega sexualised face swap ads violate platform policies
Adverts for FaceMega, an app that creates AI-generated deepfake videos of Hollywood stars in sexually suggestive poses, have been removed from Facebook and Instagram for violating their adult content policies. NBC News reported that 230 highly charged video ads promoting FaceMega were run across Facebook and Instagram, of which 127 featured Emma Watson and 74 videos featured Scarlett Johansson. Cr eated by Chinese company Ufoto, FaceMega described itself as a tool for creating 'deepfake face swap videos', cost GBP 7.49 a week, and wa s rated as suitable for ages 'nine and up'. Users we re never asked to verify their age, and the choice of videos on whi ch users could attach their faces included scantily clad women in bikinis and a section named 'Hot'. The app has since been removed from the Android and Apple app stores. The discovery was first made by journalism student Lauren Barton, who posted one of the ads on Twitter, where it has received over 17 million views. Sexualisation Sexualization (sexualisation in Commonwealth English) is the emphasis of the sexual nature of a behavior or person. Source: Wikipedia 🔗 System 🤖 FaceMega Operator: Wondershare/Ufoto Developer: Wondershare/Ufoto Country: USA Sector: Media/entertainment/sports/arts Purpose: Swap faces Technology: Deepfake - video; Generative adversarial network (GAN); Neural network; Deep learning; Machine learning Issue: Safety; Copyright
- Date it happened
- 2023-03-01
- Organisation involved
- Wondershare/Ufoto
- Product, system or model
- Facemega
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