Secret Invasion' AI-generated title sequence prompts controversy

The discovery that Marvel Studio's new TV series Secret Invasion contains an AI-generated title sequence was castigated by film artists and fans as poor quality and unethical, and for damaging the career prospects of humans. The opening credits, which feature eerie and painterly visuals of Skrulls, were later confirmed by director Ali Selim to be created using AI technology - a revelation that led to a backlash from artists and fans, who expressed concerns over the ethical implications of using AI in creative fields. Critics argue that AI-generated art often relies on existing works without proper credit or compensation to original artists, raising questions about intellectual property rights and job displacement within the creative community. Artists and designers took to Twitter to complain that they would likely soon be replaced by AI technologies. By contrast, Secret Invasion AI developer Method Studios told the Hollywood Reporter , 'AI is just one tool among the array of tool sets our artists used. No artists’ jobs were replaced by incorporating these new tools; instead, they complemented and assisted our creative teams.' According to Polygon , the film's producer defended Marvel's decision by arguing the use of AI in this way ‘felt explorative and inevitable, and exciting, and different’. System 🤖 Unknow n Operator: Disney/Marvel Studios Developer: Method Studios Country: USA; Global Sector: Media/entertainment/sports/arts Purpose: Create artwork Technology: Machine learning Issue: Employment; Trans parency

Date it happened

2023-06-01

Organisation involved

Disney/Marvel Studios

This is a record of what was reported, not a finding that anyone broke the law. If it names your organisation and you believe it is wrong, the corrections process is free and open to everyone.