Deepfake MrBeast iPhone giveaway scam
An advert of YouTube star Jimmy Donaldson (aka MrBeast) offering free iPhone 15 smartphones on TikTok was exposed as a deepfake scam. The fake ad claimed that MrBeast had selected 10,000 people to receive an iPhone 15 Pro in exchange 'for just USD 2'; those interested were then encouraged to click a link below the video to participate. The ad was exposed as fraudulent by MrBeast, who took to Twitter to say 'Lots of people are getting this deepfake scam ad of me… are social media platforms ready to handle the rise of AI deepfakes? This is a serious problem.' The latest in a series of fraud attempts involving celebrities manipulated using synthetic media, the incident raised concerns about the volume and nature of deepfake impersonations. TikTok also came under fire for its apparent inability to properly moderate its platform. Deepfake Deepfakes (a portmanteau of ' deep learning ' and 'fake') are images, videos, or audio which are edited or generated using artificial intelligence tools, and which may depict real or non-existent people. They are a type of synthetic media. Source: Wikipedia 🔗 System 🤖 Unk nown Documents 📃 MrBeast iPhone 15 giveway deepfake video Operator: Developer: Country: U SA Sector: Media/entertainment/sports/arts Purpose: Defraud Technology: Deepfake - video, audio; Machine learning Issue: Impersonation ; Fraud
- Date it happened
- 2023-10-01
This incident was imported from AIAAIC and is used under CC BY-SA 4.0. Our additions to it — the structured fields, the translation, the checks against other reports — are published under the same licence.
This is a record of what was reported, not a finding that anyone broke the law. If it names your organisation and you believe it is wrong, the corrections process is free and open to everyone.