Disney allegedly generates Loki season 2 poster with AI
Disney apparently used an AI-generated image for a promotional poster for Loki Season 2, angering artists concerned about the automation of creative jobs. The promotional poster f eatured a spiralling clock in the background, which viewers believed was generated using artificial intelligence from a Shutterstock image named 'Surreal infinity time spiral in space'. The Shuttestock image was not labeled an AI-generated creation, though images uploaded by the same contributor showed signs of being AI-generated. Disney, which was earlier roasted for using AI in Marvel Studio's TV series Secret Invasion title sequence , later denied using AI to develop the Loki poster. System 🤖 Unknown Operator: Disney/Disney Plus Developer: Disney/Disney Plus Country: USA Sector: Media/entertainment/sports/arts Purpose: Generate image Technology: T ext-to-image; Generative adversarial network (GAN); Neural network; Deep learning; Machine learning Issue: Employment; Transparency
- Date it happened
- 2023-10-01
- Organisation involved
- Disney/Disney Plus
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