Prisma Labs sued for collecting facial biometrics without consent
Prisma Labs, the company behind Lensa AI, was sued by a group of Illinois residents for violating their privacy by illegally collecting their facial geometry data through Lensa. Chicago-based law firm Loevy & Loevy filed the class action suit against Prisma alleging that the Cyprus-based company 'unlawfully' collected Illinois residents’ biometric data without their permission, contravening the Illinois Biometric Information Privacy Act. The suit further alleged that the biometric data was illegally stored and used to train Lensa’s Magic Avatars service. ➕ August 2023 . Prisma Labs secured the judge's permission to move the suit to arbitration. System 🤖 Lensa AI Magic Avatars Operator: Jack Flora Developer: Prisma Labs Country: USA Sector: Media/entertainment/sports/arts Purpose: Crea te avatars Technology: Neural network; Deep learning; Machine learning Issue: Privacy; Transparency Regulation ⚖️ Illinois Biometric Information Privacy Act (BIPA) 2008 Legal, regulatory 👩🏼⚖️ Flora et al v. Prisma Labs, Inc., Docket No. 3:23-cv-00680 (N.D. Cal. Feb 15, 2023), Court Docket
- Date it happened
- 2023-02-01
- Organisation involved
- Jack Flora
- Product, system or model
- Magic Avatars 2.0
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