Nine News uses AI to 'sexualise' image of politician

Australian TV broadcaster Nine News has been accused of using AI to make a photograph of Australian politician Georgie Purcell appear more 'sexual', resulting in accusations of manipulation and sexism. Animal Justice Party MP Georgie Purcell posted to X an edited image of herself originally shared by Nine News Melbourne reading 'having my body and outfit photoshopped by a media outlet was not on my bingo card. Note the enlarged boobs and outfit to be made more revealing. Can’t imagine this happening to a male MP.' Purcell had been wearing a dress; the manipulated image showed her with larger breasts and sporting a midriff-exposing tank top. Nine News blamed the 'graphic error' on automation: 'During that process, the automation by Photoshop created an image that was not consistent with the original,' he said. Adobe P hotoshop’s new generative AI tools allow users to fill or expand existing images using AI. However, a spokesperson for Photoshop maker Adobe told the BBC that 'human intervention and approval' would have been required for 'any changes to this image.' The incident prompted concerns about the ethics and legality of the manipulation of images by media organisations, perceived ingrained sexism of Nine News and other broadcasters, and poor transparency. Sexualisation Sexualization (sexualisation in Commonwealth English) is the emphasis of the sexual nature of a behavior or person. Source: Wikipedia 🔗 System 🤖 Adobe Firefly Operator: Nine News Developer: Adobe Country: Australia Sector: Politics Purpose: Manipulate image Technology: Machine learning Issue: Ethics/values; Sexualisation; Transparency

Date it happened

2024-01-01

Organisation involved

News Nine

Product, system or model

Generative Fill; Generative Expand; Adobe Firefly

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