MSN AI article falsely accuses Irish DJ of sexual misconduct

An AI-generated news article falsely accused an Irish tal k show host of sexual misconduct , raising questions about the reliability and reputation of two AI-powered news services. The article, produced by AI-powered news service “BNN Breaking” and run on Microsoft's MSN portal, claimed that Irish DJ and talk show host Dave Fanning was due to face trial over alleged sexual misconduct . Titled “Prominent Irish broadcaster faces trial over alleged sexual misconduct", t he false report, was featured on MSN’s homepage for several hours before being taken down . Fanning is now suing BNN and Microsoft for defamation, arguing that the article was live long enough to cause reputational damage . The incident is the latest in a series involving Microsoft's AI-powered news service. Hong Kong-based BNN uses AI to churn out thousands of articles a day, the majority of which are reportedly never fact-checked by a human being . The incident represents a multi-pronged failure of AI-generated and republished 'news' . ➕ June 2024. The New York Time s published a detailed analysis of BNN and its founder, entrepreneur and convicted criminal Gurbaksh Chaha. System 🤖 MSN 🔗 Operator: Microsoft/MSN Developer: Microsof t/MSN Country: Ire land; USA Sector: Media/entertainment/sports/arts Purpose: Select news articles Technology: Machine learning; NLP/text analysis; Neural networks; Deep learning Issue: Accountability; Accuracy/reliability; Defamation; Mis/disinformation; Transparency

Date it happened

2024-01-01

Organisation involved

Microsoft/MSN

Product, system or model

MSN

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