RT fails to disclose AI 'journalists'

RT (formerly Russia Today ) failed to disclose that it was using AI-generated figures to present the news, prompting concerns about trust in the information ecosystem. In late 2023, RT introduced "Anastasia" and "Alexander", two AI-generated figures described as "digital creators" or "journalists" who mimic the roles of human journalists and news broadcasters. However, RT failed to inform viewers that the figures were AI-generated during broadcasts, particularly for sensitive topics, according to the Information Epidemiology Lab, leading to concerns about transparency and the ethical implications of using AI in journalism without proper disclosure. The use of AI in journalism is part of a broader trend where media companies employ AI to cut costs and increase efficiency. However, the practice has raised issues about the quality and authenticity of news, and about actual and potential job losses for human journalists. The controversy underscores the need for transparency in the use of AI in the news media to maintain public trust and ensure ethical standards in journalism. System 🤖 Unknown Documents RT en Español presenta a su primera periodista creada con inteligencia artificial Operator: RT Espanol Developer: Country: Ar gentina; Chile; Colombia; Guatemela; Honduras; Mexico; Paraguay; Peru; Spain Sector: Media/entertainment/sports/arts Purpose: Present news Technology: Deepfake - video Issue: Ethics/values; Tr ansparency

Date it happened

2024-06-01

Organisation involved

RT Espanol

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