Deepfakes of UK health expert used to promote health scams
Household name TV doctors have been "deepfaked" in videos promoting health scams, according to a research study. The British Medical Journal (BMJ) found AI-generated videos falsely featuring UK TV doctors, including the late Michael Mosley, Hilary Jones and Rajan Chatterjee, endorsing products for blood pressure and diabetes, and selling items such as hemp gummies. Designed to exploit the trust many people have in health experts, many of the videos were discovered on Facebook, YouTube and Instagram, and frequently resurfaced despite efforts to remove them. The finding highlighted ongoing concerns about the use of AI for scams and the apparent inability of major social media platforms, including Meta, to detect and control their spread. Deepfake Deepfakes (a portmanteau of ' deep learning ' and 'fake') are images, videos, or audio which are edited or generated using artificial intelligence tools, and which may depict real or non-existent people. They are a type of synthetic media. Source: Wikipedia 🔗 System 🤖 N/A Operator: Developer: Country: UK Sector: Media/entertainment/sports/arts Purpose: Generate video Technology: Deepfake - video; Machine learning Issue: Ethics/values; Fraud; Personality rights; Mis/disinformation; Transparency
- Date it happened
- 2024-07-01
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