Mary Nightingale likeness used in deepfake scam
ITV news anchor Mary Nightingale expressed outrage after discovering that her likeness had been used in a deepfake video promoting a financial investment app. The manipulated video, which surfaced on social media, depicted Nightingale as if she were presenting the ITV Evening News before promoting the app. Nightingale described the experience as "identity theft," emphasising the potential dangers of deepfakes in manipulating public trust, especially with upcoming elections. The incident highlights the growing prevalence of deepfake technology, which has been used to create fake celebrity endorsements and could be exploited for scams or misinformation. Nightingale's concerns reflect broader worries about the misuse of AI technologies, prompting calls for stronger regulations to address the risks associated with deepfakes. Deepfake Deepfakes (a portmanteau of ' deep learning ' and 'fake') are images, videos, or audio which are edited or generated using artificial intelligence tools, and which may depict real or non-existent people. They are a type of synthetic media. Source: Wikipedia 🔗 System 🤖 Unknown Operator: Developer: Country: UK Sector: Media/entertainment/sports/arts Purpose: Defraud Technology: Deepfake - video; Machine learning Issue: E thics/values; Per sonality rights
- Date it happened
- 2024-01-01
This incident was imported from AIAAIC and is used under CC BY-SA 4.0. Our additions to it — the structured fields, the translation, the checks against other reports — are published under the same licence.
This is a record of what was reported, not a finding that anyone broke the law. If it names your organisation and you believe it is wrong, the corrections process is free and open to everyone.