Netflix blasted for "disrespectful" Arcane AI marketing poster

An AI-generated online banner used to market season 2 of the animated series Arcane caused controversy when fans noticed it contained anatomical inaccuracies and sparked debate about the role of AI in art and entertainment regarding authenticity and human creativity. What happened Observers reckon someone at Netflix took an existing piece of Arcane series art and extended it using Photoshop's "generative fill" tool (or an equivalent) to convert it into a banner. In response to the backlash, Netflix removed the poster and acknowledged that its use violated Arcane 's strict policy against AI-generated content, which is intended to honour the human artists who contribute to the series. Why it happened Netflix's decision to use AI to promote the Arcane series appears to have stemmed from a need to cut marketing costs. Riot Games' brand lead, Alex Shahmiri, said that the use of AI in this context undermines the hard work of artists and confirmed that it was a mistake. Netflix has not commented publicly on the fracas. What it means The controversy highlights a growing debate about AI's role in art and entertainment, particularly regarding authenticity and respect for human creativity. It also reflects the need for transparency in how creative content is produced, and demonstrates the inaccuracy and unreliability of generative AI systems. System 🤖 Adobe Generative Fill 🔗 Developer: Adobe Country: USA Sector: Media/entertainment/sports/arts Purpose: Manipulate image Technology: Generative AI; Machine learning Issue: Accuracy/reliability; Authenticity/ integrity; Employm ent; Transparency

Date it happened

2024-11-01

Product, system or model

Generative Fill

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