Netflix Korean cooking show AI posters draw flack

Netflix's use of inaccurate AI-generated artwork to promote the upcoming season of Korean cooking show Chef & My Fridge drew complaints. What happened The controversy erupted when fans noticed that promotional materials for Chef & My Fridge contained anomalies such as misplaced fridge handles and melting bananas, suggesting the y were generated using AI . This incident follows a similar situation involving Netflix's Arcane , where a promotional poster was also criticised for using AI-generated elements that resulted in anatomical inaccuracies. In both cases, viewers expressed concern over the quality and integrity of promotional materials and called out Netflix for apparently prioritising financial performance over human artistry. Why it happened Netflix's decision to use AI for promotional images appears to have stemmed from a desire to cut costs and streamline production processes. What it means The backlash against Netflix highlights a growing concern within society about the role of AI in creative fields. For those impacted, including artists and fans, the incident underscores the need for companies to balance innovation with ethics. The controversy serves as a reminder that while technology can enhance creativity, it should not replace the contributions of human artists.

Date it happened

2025-01-01

Organisation involved

Netflix

This is a record of what was reported, not a finding that anyone broke the law. If it names your organisation and you believe it is wrong, the corrections process is free and open to everyone.