Whitebridge AI accused of producing inaccurate, invasive reputation reports

A Lithuania-based company was criticised and subjected to a formal complaint for producing and selling AI-powered "reputation reports" on individuals that include invasive and fabricated personal information, without proper consent or transparency. What happened Whitebridge AI marketed and sold AI-generated reputation reports that compile data scraped from social media, news, and other online resources about anyone with an online presence. These reports contain alleged personality traits, sensitive content flags such as "sexual nudity" or "dangerous political content," and photos, often of low factual quality and containing misinformation. The company targeted both affected individuals and third parties, selling these reports and denying people free access to their own data, despite legal rights under the European Union's GDPR, leading to anxiety, the exposure of sensitive, potentially inaccurate data, and reputational damage . Why it happened Whitebridge AI's business model relies on scraping substantial amounts of personal information and generating reports in order to profit from users seeking to review or correct their own data. Critically, Whitebridge AI claims compliance with data protection laws by appealing to "freedom to conduct a business," but was found to disregard multiple GDPR provisions by not having a valid legal basis for this data processing, ignoring data access requests, and requiring arbitrary "qualified electronic signatures" for data corrections, none of which is mandated by law. What it means Individuals impacted by Whitebridge's reputation reports face emotional distress, invasion of privacy and reputational damage due to false or sensitive claims being made about them. More broadly, the case highlights the urgent need for stronger transparency, accountability and legal enforcement in AI-driven data brokering. System 🤖 Whitebridge AI Developer: Country: Lithuania Sector: Business/p rofessional services Purpose: De velop reputation reports Technology: Agentic AI; Bot/intelligent agent; Machine learning Issue: Accountability; Accuracy/reliability; Business model; Mis/disinformation; Privacy/surveillance; Transparency Regulation ⚖️ EU General Data Protection Regulation Legal, regulatory 👩🏼‍⚖️ NYOB. Complaint NYOB. Whitebridge.ai: your personal data is for sale to you and anyone

Date it happened

2025-09-01

Product, system or model

AI Data Verification Engine

This is a record of what was reported, not a finding that anyone broke the law. If it names your organisation and you believe it is wrong, the corrections process is free and open to everyone.