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WF-04R026

Princeton Review charges higher SAT prep fees to Asian Americans

A ProPublica study found that Princeton Review's geographically-determined pricing system charges Asian American students almost twice as likely as other ethnicities to pay the highest prices for online SAT tutoring. The system sets prices based on location, with higher prices in areas like New York City where Asian Americans are concentrated. Princeton Review stated that prices reflect local costs and competition, but the disparity raises concerns about racial discrimination in automated pricing.

Date it happened
2015-09-01
Organisation involved
Princeton Review
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