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Fake Epstein Island toy ad created with OpenAI's Sora 2 goes viral

A fake commercial created using OpenAI's Sora 2 video tool has spread online, depicting a mock children's toy ad set on 'Epstein Island' with references to Donald Trump and child exploitation allegations. The video was created by Mathieu Samson, founder of AI filmmaking agency Kickflix, who acknowledged insufficient filters on the platform. OpenAI has not yet responded to the incident.

Date it happened
2025-10-01
Organisation involved
OpenAI
Product, system or model
Sora 2
Where this came from
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