WF-0Q4X03Spanish
Carl Sagan's Estate Sues AI Startup Over Ad Using His Voice Without Permission
Druyan-Sagan Associates, which manages Carl Sagan's intellectual property, filed a lawsuit against AI startup Luma AI. The estate alleges Luma used an eight-second clip of Sagan's voice in a Facebook ad without authorization, making him an involuntary spokesperson. Despite being notified in February, the ad remained online and had over 2.7 million views by the filing date.
- Language it was published in
- es
- Date it happened
- 2026-02-01
- Organisation involved
- Luma AI
Where this came from
Attribution
This incident was imported from Forbes México. Our additions to it — the structured fields, the translation, the checks against other reports — are published under the same licence.
This is a record of what was reported, not a finding that anyone broke the law. If it names your organisation and you believe it is wrong, the corrections process is free and open to everyone.