Klarna CEO faces backlash for using AI to halve marketing team
Klarna CEO Sebastian Siemiatkowski tweeted that the company saved $10 million by using generative AI to reduce its in-house marketing team to half its previous size and cut external agency spending by 25%. The post sparked criticism on social media, with commenters calling the remarks 'ghoulish' and highlighting concerns about AI's impact on jobs. Klarna previously laid off 700 workers in 2022 and reduced headcount by 23% by end of 2023.
- Date it happened
- 2024-05-28
- Organisation involved
- Klarna
- Product, system or model
- Midjourney, DALL-E, Adobe Firefly
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