Self-Employed Somerset Father Wayne Luxon Reportedly Lost £140,000 After Facebook Deepfake of Martin Lewis Promoted Crypto Scam
Beginning in 2020, Wayne Luxon, a 43-year-old self-employed father of four from Taunton, Somerset, reportedly lost £140,000 after responding to a Facebook advertisement using a purportedly AI-generated Martin Lewis deepfake to promote cryptocurrency investment. Luxon said he was directed to a clone platform where he made additional payments after seeing fictitious gains, and later paid purported tax fees before the account balance fell to zero.
- Date it happened
- 2020-01-01
- Organisation involved
- Unknown cryptocurrency scammers, Scammers
- Product, system or model
- Social media platforms, Meta, Facebook, Deepfake technology, Cryptocurrency scam platforms, Clone investment websites, Synthetic audio generation technology
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