Baltimore Lawsuit Alleged DraftKings and FanDuel Used Machine-Learning-Driven Targeting to Exploit Vulnerable Gamblers
In Baltimore, the city sued DraftKings and FanDuel, alleging that the companies used predictive modeling with machine-learning algorithms, extensive user data, personalized promotions, push notifications, and VIP programs to identify and exploit vulnerable bettors, including people showing signs of gambling disorder. The complaint alleges these systems were designed to maximize user lifetime value and contributed to financial and public-health harms among Baltimore residents.
- Date it happened
- 2025-04-03
- Organisation involved
- FanDuel, DraftKings
- Product, system or model
- Sports betting personalization algorithm, Machine-learning predictive targeting system, FanDuel betting platform, DraftKings betting platform
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