WF-3WCDJM
UK High Court Found Sky Betting & Gaming Unlawfully Used Automated Profiling and Targeted Marketing to Exploit a Recovering Problem Gambler
In the UK, the High Court found that Sky Betting & Gaming unlawfully used automated profiling and targeted direct marketing to pursue a recovering problem gambler from July 28, 2017 onward without valid consent. Sky reportedly treated him as a high-value customer despite addiction indicators.
- Date it happened
- 2017-07-28
- Organisation involved
- Sky Betting & Gaming, Hestview Ltd, Bonne Terre Ltd
- Product, system or model
- Targeted direct marketing system, Sky Betting & Gaming safer-gambling suppression mechanism, Sky Betting & Gaming propensity modeling system, Sky Betting & Gaming personalized direct marketing system,
Where this came from
Attribution
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