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WF-4CX7P1

Levi's faces backlash over plan to use AI-generated models for diversity

Levi's announced a partnership with Lalaland.ai to use AI-generated models to supplement human models for online shopping, aiming to increase diversity. Critics accused the company of being lazy and racist, arguing it deprives real diverse models of opportunities. Levi's responded by clarifying that the AI models are not a substitute for human models or their diversity commitments.

Date it happened
2023-03-28
Organisation involved
Levi Strauss & Co
Product, system or model
Lalaland.ai
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