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WF-4NLRRZ

Uber's Surge Pricing Reportedly Offered Disproportionate Service Quality along Racial Lines

Uber's surge-pricing algorithm which adjusts prices to influence car availability inadvertently caused better service offering such as shorter wait times for majority white neighborhoods.

Date it happened
2016-02-03
Organisation involved
Uber
Where this came from
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Attribution

This incident was imported from AI Incident Database and is used under CC BY-SA 4.0. Our additions to it — the structured fields, the translation, the checks against other reports — are published under the same licence.

This is a record of what was reported, not a finding that anyone broke the law. If it names your organisation and you believe it is wrong, the corrections process is free and open to everyone.