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WF-54CSTG

Calgary Malls Deployed Facial Recognition without Customer Consent

Facial recognition (FRT) was reportedly deployed in some Calgary-area malls to approximate customer age and gender without explicit consent, which a privacy expert warned was a cause for concern.

Date it happened
2018-06-01
Organisation involved
Cadillac Fairview
Product, system or model
The software was described to be able to approximate, for example, how many men in their 60s used the directory, but did not store images of their faces or collect any other biometric data. Cadillac F
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Attribution

This incident was imported from AI Incident Database and is used under CC BY-SA 4.0. Our additions to it — the structured fields, the translation, the checks against other reports — are published under the same licence.

This is a record of what was reported, not a finding that anyone broke the law. If it names your organisation and you believe it is wrong, the corrections process is free and open to everyone.