WF-54EB8U
Target's pregnancy prediction algorithm reveals teen's pregnancy to father
Target used a data mining algorithm to predict when customers were pregnant based on their purchases. The algorithm sent baby product coupons to a high school student, leading her father to complain to the store. The father later learned his daughter was indeed pregnant. Target subsequently altered the coupons to disguise the data mining.
- Organisation involved
- Target
- Product, system or model
- Target pregnancy prediction algorithm
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Attribution
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