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WF-5JL8GT

Korean Internet Portal Giant Naver Manipulated Shopping and Video Search Algorithms to Favor In-House Services

The Korean Fair Trade Commission (FTC) imposed a 26.7B KRW on Naver for manipulating shopping and video search algorithms, favoring its own online shopping business to boost its market share.

Date it happened
2020-10-06
Organisation involved
Naver
Product, system or model
According to the Fair Trade Commission's announcement, Naver made changes in search algorithms to have products or services sold by those that are linked to its payment service Naver Pay have better e
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This incident was imported from AI Incident Database and is used under CC BY-SA 4.0. Our additions to it — the structured fields, the translation, the checks against other reports — are published under the same licence.

This is a record of what was reported, not a finding that anyone broke the law. If it names your organisation and you believe it is wrong, the corrections process is free and open to everyone.

Korean Internet Portal Giant Naver Manipulated Shopping and Video Search Algorithms to Favor In-House Services — Wayward Fowl