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Amazon India Allegedly Rigged Search Results to Promote Own Products
Amazon India allegedly copied products and rigged search algorithm to boost its own brands in search ranking, violating antitrust laws.
- Date it happened
- 2016-12-31
- Organisation involved
- Amazon India
- Product, system or model
- Amazon's search systems list results for products matching user search queries. In this incident, results were artificially manipulated to prioritize products associated with Amazon brands.
Where this came from
Attribution
This incident was imported from AI Incident Database and is used under CC BY-SA 4.0. Our additions to it — the structured fields, the translation, the checks against other reports — are published under the same licence.
This is a record of what was reported, not a finding that anyone broke the law. If it names your organisation and you believe it is wrong, the corrections process is free and open to everyone.