WF-5Y01XB
Bruce Willis sells rights to allow deepfake digital twin
Bruce Willis reportedly sold his image rights to Deepcake, a company that creates AI-powered deepfakes, allowing a digital twin of the actor to be used in commercials. A representative for Willis later denied any partnership with Deepcake. The digital twin first appeared in a Russian telecom commercial in August 2021.
- Date it happened
- 2021-08-01
- Organisation involved
- Deepcake
Where this came from
Attribution
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