Purported Deepfakes of Public Figures and Celebrities Reportedly Used to Market Honey-Based Supplements as Alzheimer's Treatments
Beginning around October 2025, a campaign reportedly used AI-generated videos and cloned voices of well-known public figures and celebrities such as Bill Gates, Sanjay Gupta, Anderson Cooper, Bruce Willis, and others to market honey-based supplements as treatments for Alzheimer's disease and dementia. Consumers reportedly said modest purchases sometimes led to continuing charges or unwanted shipments, while cancellation and refund requests were difficult to resolve.
- Date it happened
- 2025-10-25
- Organisation involved
- Scammers, Scammers impersonating Bill Gates, Scammers impersonating Sanjay Gupta, Scammers impersonating Anderson Cooper, Scammers impersonating Bruce Willis, Deepfake creators
- Product, system or model
- Deepfake technology, Synthetic media generation technology, Synthetic video generation technology, Synthetic audio generation technology, Facebook, Social media platforms
This incident was imported from AI Incident Database and is used under CC BY-SA 4.0. Our additions to it — the structured fields, the translation, the checks against other reports — are published under the same licence.
This is a record of what was reported, not a finding that anyone broke the law. If it names your organisation and you believe it is wrong, the corrections process is free and open to everyone.