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Uber's pricing algorithm surged prices during London Bridge attack
On June 3, 2017, during a terrorist attack on London Bridge, Uber's dynamic pricing algorithm increased ride prices by over 200% for 43 minutes. Customers attempting to flee the area faced surge pricing. The algorithm automatically adjusted prices based on supply and demand without accounting for the emergency.
- Date it happened
- 2017-06-03
- Organisation involved
- Uber
Where this came from
Attribution
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