Sheerluxe's AI fashion editor Reem sparks backlash
Sheerluxe, a women's lifestyle publication, announced the hiring of an AI-generated fashion and lifestyle editor named Reem. The AI editor, depicted as an attractive Arab woman, was criticized for setting unobtainable beauty standards and for not hiring a real person of colour. Sheerluxe later apologized, stating that Reem is an AI-generated image only and not replacing a human role.
- Date it happened
- 2024-07-15
- Organisation involved
- Sheerluxe
- Product, system or model
- Reem
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