Purported Deepfake Facebook Advertisement Reportedly Used Bulgarian Actor and TV Host Mihail Bilalov's Likeness to Market Joint-Pain Product
A reportedly AI-manipulated Facebook advertisement appeared to repurpose footage of Bulgarian actor and television host Mihail Bilalov, overlaying purportedly fabricated audio and altered lip movements to market an alleged joint-pain product. The ad reportedly linked to a fabricated article imitating a Bulgarian news outlet and to an online sales funnel for a product described as unavailable through pharmacies.
- Date it happened
- 2024-05-04
- Organisation involved
- Scammers
- Product, system or model
- Social media platforms, Facebook, Deepfake technology, Synthetic audio generation technology
This incident was imported from AI Incident Database and is used under CC BY-SA 4.0. Our additions to it — the structured fields, the translation, the checks against other reports — are published under the same licence.
This is a record of what was reported, not a finding that anyone broke the law. If it names your organisation and you believe it is wrong, the corrections process is free and open to everyone.