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Wendy's denies plans for surge pricing after customer backlash
Wendy's, a US burger chain, told investors it planned to test dynamic pricing on digital menu displays. The announcement drew backlash online, with accusations of price gouging. Wendy's later denied any intention to raise prices during busy periods, saying its plans had been misconstrued.
- Date it happened
- 2024-02-01
- Organisation involved
- Wendy's
- Product, system or model
- Dynamic pricing
Where this came from
Attribution
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