Arizona accuses Amazon of using dark patterns and biased Buy Box algorithm
The Arizona Attorney General filed two lawsuits against Amazon on May 15, 2024. One lawsuit alleges that Amazon used deceptive design tricks (dark patterns) to prevent users from canceling Prime subscriptions. The other alleges that Amazon's Buy Box algorithm is biased in favor of Amazon's own products and Fulfillment by Amazon sellers, causing consumers to overpay. Amazon denied the allegations, stating that the lawsuits are based on a misunderstanding.
- Organisation involved
- Amazon
- Product, system or model
- Buy Box algorithm
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