Volkswagen AI deepfake of deceased singer Elis Regina in ad sparks ethical debate
Volkswagen used AI deepfake technology to create a commercial featuring a realistic video of the late Brazilian singer Elis Regina duetting with her daughter Maria Rita. The ad, celebrating Volkswagen's 70th anniversary in Brazil, sparked joy among fans but also raised ethical concerns about using AI to resurrect deceased individuals without their consent. Brazil's advertising watchdog Conar launched an investigation into possible ethics breaches after receiving complaints. Volkswagen defended the campaign, stating it had the blessing of the singer's family.
- Date it happened
- 2023-07-04
- Organisation involved
- Volkswagen
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