Video with Reportedly AI-Generated Media Purported to Show Croatian Neurosurgeon Josip Paladino Endorsing Steplex in Fake TV Segment on Facebook
A Facebook page reportedly posted a video styled as a TV news segment that purported to show Croatian neurosurgeon Josip Paladino endorsing a pain-treatment product called Steplex after an on-air assault. The clip was reported to use AI-generated or manipulated media built from older footage, and the ad linked users to a page mimicking Croatia's Ministry of Health while soliciting purchases and contact data.
- Date it happened
- 2024-09-03
- Organisation involved
- Green Facebook page, Scammers
- Product, system or model
- Social media platforms, Facebook, Deepfake technology, Synthetic audio generation technology
This incident was imported from AI Incident Database and is used under CC BY-SA 4.0. Our additions to it — the structured fields, the translation, the checks against other reports — are published under the same licence.
This is a record of what was reported, not a finding that anyone broke the law. If it names your organisation and you believe it is wrong, the corrections process is free and open to everyone.