Mahindra Racing partners with AI woman Ava Rose as ambassador, drawing criticism
Mahindra Racing, a Formula E team, announced a partnership with Ava Rose, an AI-generated woman, to serve as its 'artificial intelligence ambassador' for the season. The team is accused of avoiding hiring a real woman for the role, drawing criticism from women in motorsport and others. The AI persona, who has an Instagram presence, will engage with fans and share behind-the-scenes content. Mahindra Racing has not responded publicly to the backlash.
- Organisation involved
- Mahindra Racing
- Product, system or model
- Ava Rose
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