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OpenAI's Sora 2 allowed unauthorized use of Bryan Cranston's likeness

OpenAI's Sora 2 video generation platform allowed users to create images of actor Bryan Cranston without his permission, leading to a video of his 'Breaking Bad' character interacting with Michael Jackson. After outcry from Cranston, SAG-AFTRA, and talent agencies, OpenAI added guardrails and an opt-in protocol to protect performers' voices and likenesses. Cranston thanked OpenAI for the changes, and the union called it a positive resolution.

Date it happened
2025-10-01
Organisation involved
OpenAI
Product, system or model
Sora 2
Where this came from
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