← the record
WF-A6W87U

Microsoft AI Poll Allegedly Causes Reputational Harm of The Guardian Newspaper

An AI-generated poll by Microsoft, displayed alongside a Guardian article, inappropriately speculated on the cause of Lilie James's death, leading to public backlash and alleged reputational damage for The Guardian. Microsoft acknowledged the issue, subsequently deactivating such polls and revising its AI content policies.

Date it happened
2023-10-31
Organisation involved
Microsoft
Where this came from
Share this incident
XLinkedInFacebookWhatsAppEmail
Attribution

This incident was imported from AI Incident Database and is used under CC BY-SA 4.0. Our additions to it — the structured fields, the translation, the checks against other reports — are published under the same licence.

This is a record of what was reported, not a finding that anyone broke the law. If it names your organisation and you believe it is wrong, the corrections process is free and open to everyone.