Ring's AI pet-search feature draws privacy backlash after Super Bowl ad
Ring, an Amazon company, promoted its Search Party feature in a Super Bowl advertisement, saying its AI helps reunite dog owners with missing pets. Critics said the feature, which is enabled by default, turns Ring doorbells into a mass surveillance network and could easily be adapted to track people. Ring said it had reunited 99 dogs in the US in 90 days and that customers keep full control of their data.
- Date it happened
- 2026-02-08
- Organisation involved
- Ring
- Product, system or model
- Search Party
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