Purported Unauthorized Deepfakes of Norman Swan and Others Circulated in Online Supplement Campaigns
According to an ABC News (Australia) 7.30 report, a second wave of deepfake scam ads impersonating Norman Swan and other public figures circulated widely on Meta platforms in 2025, promoting unproven health supplements. The campaign featured new voice-cloned videos and more impersonation tactics, and it reportedly contributed to financial and health harms. Investigators reportedly linked the ads to businesses in Australia and New Zealand using deceptive redirects and alias branding.
- Date it happened
- 2025-05-21
- Organisation involved
- Unidentified actors linked to Vellec Group NZ Ltd, Unidentified actors linked to Healthy Life Choices NZ Ltd, Unidentified actors linked to Apex United Pty Ltd
- Product, system or model
- Scam-linked e-commerce platforms for Glyco Balance and Keto Flow + ACV, Meta advertising and content distribution infrastructure, Instagram, Facebook, Affiliate redirect and auto-debit subscription sy
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