WF-ANN3D5
Coupang Allegedly Tweaked Search Algorithms to Boost Own Products
Coupang was alleged in internal reports tampering its search algorithms to prioritize exposure of its own products, which potentially violated Korea's Fair Trade Act.
- Date it happened
- 2021-07-04
- Organisation involved
- Coupang
- Product, system or model
- According to Korea's Fair Trade Commission's announcement, Coupang made changes in search algorithms to prioritize the appearance of products and services related to Coupang. It also engaged in unfair
Where this came from
Attribution
This incident was imported from AI Incident Database and is used under CC BY-SA 4.0. Our additions to it — the structured fields, the translation, the checks against other reports — are published under the same licence.
This is a record of what was reported, not a finding that anyone broke the law. If it names your organisation and you believe it is wrong, the corrections process is free and open to everyone.