Purported Deepfake Facebook Advertisement Reportedly Used Bulgarian Actor, Director, and Playwright Kamen Donev's Likeness to Market Joint-Pain Product
A reportedly AI-manipulated Facebook advertisement appeared to repurpose footage of Bulgarian actor, director, and playwright Kamen Donev, allegedly overlaying fabricated audio and altered lip movements to market a purported joint-pain product. The ad reportedly linked to a presumably fabricated article imitating a Bulgarian news outlet and to an online sales funnel for a product described as unavailable through pharmacies.
- Date it happened
- 2024-05-04
- Organisation involved
- Scammers
- Product, system or model
- Social media platforms, Facebook, Deepfake technology, Synthetic audio generation technology
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