WF-C0BX8R
Coca-Cola AI ad misattributes quote to J.G. Ballard
A Coca-Cola advertisement celebrating authors used AI in its research phase to identify books with brand mentions. The ad featured a quote attributed to J.G. Ballard, but the quote was actually written by Dan O'Hara, co-author of the book 'Extreme Metaphors'. The ad agency stated they conducted a manual scan of credible sources after the AI research, but the error was not caught.
- Date it happened
- 2025-05-13
- Organisation involved
- Coca-Cola
Where this came from
Attribution
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