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Facebook's mood study manipulated users' News Feeds

Facebook conducted a study in which it manipulated the emotional content of users' News Feeds to measure effects on their moods. The study, published in PNAS, altered the balance of positive and negative posts shown to users without their knowledge or consent. The research sparked public outrage, and even the study's editor expressed concern, though it had been approved by an institutional review board.

Organisation involved
Facebook
Product, system or model
News Feed
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